Homesteading the Memeosphere
Who owns the memes? How dare we ask such a laughable question?
Tag
Articles tagged memepages.
Who owns the memes? How dare we ask such a laughable question?
In this article, I explore the new metaphysics of memes that developed throughout the 2010s. I use three distinct perspectives to approach this vast subject matter: time; place; and, process.
The importance of the 2010's to meme history was not in its novelty but its scale. During the 2010's, the world reached a cultural boiling point as the underground spilled out irreversibly into the mainstream and destroyed the boundaries between the two.
In 2017, at the time of writing, most readers will find it difficult to imagine how different the dynamics of the meme community were in 2014. The sum of every memepage at the time, duplicates or no, was far smaller than a single large memepage active today.
We have seen in recent months the blossoming of a protest movement in Weird Facebook, a Meme Alliance of users and memepages wearing pink profile-pictures -- Facebook flags upside-down, signaling S.O.S. -- demanding satisfaction for Zuckerberg’s censorship of their content via automated moderation systems. Though their efforts have served as a coming-out of sorts for meme-scene activists, the failure of the Meme Alliance’s tactics to register demands a reconsideration of the terrain of struggle.
How Facebook meme pages briefly became a new artistic medium, pushing ironic memes from curation and shitposting toward meta-irony.