Latest Posts

Moe to Memes, Otaku to Autists

By Seong-Young Her on 23 November 2017

The archetypal online community is specialised in its collective interests, hostile to outsiders, particular about its tastes and difficult for normies to get into. Knowledge and skill, especially when useful for creating relevant content for the community, is highly valued; "otaku" is the Japanese equivalent of the "autist".

When You Drink [water]

By Seong-Young Her on 14 November 2017

Post-ironic memes are great because they are meaningful. Meaningful memes bring us closer to the dream of the timeless meme, just like early comics artists who aspired towards serious literature with an ostensibly unserious medium.

Memes Are Not Jokes, They Are Diagram-Games

By Seong-Young Her on 10 September 2017

The meme means different things to different viewers as a matter of degrees, not a matter of either getting the joke or missing it, or reading it ironically or not.

The Meta-Ironic Era

By Seong-Young Her on 09 September 2017

In 2017, at the time of writing, most readers will find it difficult to imagine how different the dynamics of the meme community were in 2014. The sum of every memepage at the time, duplicates or no, was far smaller than a single large memepage active today.

The Structures of Hyperspatial Politics

By Samuel Tannert on 13 June 2017

Sites of content production in Web 2.0 are strategic assets which make up the terrain of political conflict in hyperspace.

Defining ‘Normie’, ‘Casual’, ‘Ironist’ and ‘Autist’ In Internet Subcultures

By Seong-Young Her on 27 March 2017

The following is my take on doing the same for online subcultures. I do this by clarifying the definitions of three highly popular terms used on the Internet to describe different kinds of subcultural participants, and clarifying the concept of the ironist in the context of online subcultures.

A School of Internet Philosophy

By Seong-Young Her on 27 March 2017

I think there's a school of ‘Internet philosophy’ like there is continental philosophy or Anglo-American philosophy, with its own dominant interests and a unique style of discourse. I'm trying to figure out what this consists of. It's a combination of demographics, dominant areas of interest (both within and without strict philosophy) and conventions and canons unique to the school.

Post-Irony against Meta-Irony

By Seong-Young Her, Masha Zharova on 10 March 2017

The Ironic Meme Movement was a reaction against the mainstream co-option of the subcultural products of the underground; an attempt to create incorruptible inside jokes. The Ironics employed defensive strategies which paralleled that of the punks against the commercialization of their own subculture. Like the punks, they failed.