Meta-ironic shitposters are basically genestealers.
How ironists take over a normie meme using meta-irony:
- The seed of doubt about the grammatical rules of a meme is planted through deliberate, nonsensical misuse.
- Content primarily motivated by the desire to subvert the rules of the original meme is used for ironic reference humour.
- The ironic content is remixed with memes of the same kind and with normie memes, often simultaneously.
- The subversive, new rules become standardised through the sheer volume of exemplary content produced this way.
- Old content that followed the traditional rules is ironically reinterpreted and repurposed under the new rules.
- The new memes, with the new rules, replace the old memes with the old rules as the new standard.